Relay For Life is an inspirational and super fun event for everyone of all fitness levels run yearly by Cancer Society NZ. The event provides an opportunity to celebrate with survivors, remember loved ones lost to cancer and come together as a community to fight back against cancer.
To drive registrations and awareness for the event we created an overarching creative campaign to talk cohesively to diverse audience groups creating a consistent branded experience both online and in print. We have created targeted communications with regional specific content and designed a wide range of printed support material for the event. Social media plays a key role in driving engagement and our Facebook content strategy was created to align with our campaign activity.